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iAm – interacting the Imagination and the Mind.

Aur – bamboo in Bahasa Malaysia (or Malaysian language).

Aur reflects the value of tradition and scholarship, drawing upon the Chinese art tradition where the bamboo represents the steadfastness and discipline of the scholar.

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."

–Albert Einstein

i Am aur – the courage of one's mind to embrace its imagination.  To be strong yet pliable, like the bamboo.